This Privacy Policy explains how Sentiments Creative Labs LLP (“Sentiments”, “we”, “our”, or “us”) collects, uses, shares, and protects your personal information when you access, browse, or purchase through our website www.sentimentsindia.com (“the Site”).

We value your privacy and are committed to safeguarding your data. By visiting our Site, creating an account, or submitting information, you consent to the terms of this Privacy Policy. Please review it periodically, as it may be updated without prior notice.

1. Information We Collect

We may collect the following categories of personal data:

• Identity & Contact Information: name, title, gender, date of birth, email, phone, billing/shipping address.
• Device Information: IP address, browser type, device ID, operating system, time zone, referral source, and site usage data.
• Order & Payment Data: purchase history, payment details (card/UPI/wallet), invoices.
• Profile Data: login credentials, screen name, saved addresses, preferences.
• Location Data: GPS or location, if required for delivery.
• Customer Support Data: chat logs, complaint details, communications.
• User Content: reviews, feedback, surveys, polls, or comments you voluntarily provide.
• Media (if applicable): profile photo or shared images.

You may browse our Site anonymously without creating an account. Personal data is collected only when you log in, place an order, or contact us.

2. Use of Information

We may use your information for the following purposes:

• Processing and fulfilling orders, including shipping, delivery, returns, and refunds.
• Processing secure payments through third-party gateways.
• Providing customer service and responding to inquiries.
• Verifying identity, detecting fraud, and enhancing security.
• Maintaining and improving our Site, products, and services.
• Sending updates, order confirmations, and transactional messages.
• Sending promotional offers, newsletters, surveys, and marketing communications (if you opt in).
• Personalising user experience and showing targeted ads (onsite and offsite).
• Conducting research, polls, and surveys to improve offerings.
• Complying with applicable laws and regulations.

3. Cookies, Tracking & Advertising

We use cookies, clear GIFs, pixel tags, and similar technologies to:

• Keep you logged in, save cart details, and process checkout.
• Track browsing behaviour, ad clicks, and email response rates.
• Improve analytics and measure campaign performance.
• Show personalised ads across Google, Facebook/Instagram, and other networks.

You may disable cookies in your browser settings. However, certain features of the Site may not function fully without them.

4. Sharing of Information

We do not sell or rent your data. However, we may share it with:

• Hosting & Website Providers (WordPress, WooCommerce, server host).
• Payment Gateways (Razorpay, Stripe, PayU, UPI).
• Logistics & Courier Partners (for shipping and returns).
• Analytics & Marketing Partners (Google Analytics, Meta Ads, Mailchimp, WhatsApp API).
• Legal & Regulatory Authorities, if required by law.

In the event of a merger, acquisition, or business transfer, your data may be shared with the new entity.

5. Data Retention

We will retain your data only as long as:

• required by law,
• necessary for providing services,
• or until you request deletion.

Closed accounts may retain certain data for fraud prevention, dispute resolution, and compliance.

6. Your Rights

Depending on your jurisdiction (India – DPDP 2023, EU – GDPR, California – CCPA), you may have the right to:

• Access, correct, or update your data.
• Request erasure (“right to be forgotten”).
• Withdraw consent for marketing communications.
• Port your data to another service.
• File a grievance for resolution.

You may update most details by logging into your account. For deletion or other requests, contact our Grievance Officer.

7. Security

We implement strict technical and organisational safeguards, including SSL encryption, firewalls, and secure servers. We may request proof of identity before disclosing information.

You are responsible for maintaining the confidentiality of your account and password.

8. Grievance Redressal

In compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Digital Personal Data Protection Act, 2023, kindly send an email to Email: support@sentimentsindia.com

Registered Address: Sentiments Creative Labs LLP, V-28, Eldeco Regalia, Lucknow, Uttar Pradesh, India 226020

Complaints will be acknowledged and resolved within 15 business days

9. Consent

By using our Site, creating an account, or making a purchase, you consent to the collection, storage, use, and disclosure of your information in accordance with this Privacy Policy.